Over the past couple of years, photographers on Instagram will have noticed a drastic shift in the way it operates. A move away from photography has seen engagement for still images steadily decline as Instagram’s parent company, Facebook, has looked to encourage more video-sharing on the platform.

Why would Instagram want to shift its platform away from its photographic origins? Because as Head of Instagram Adam Mosseri explained in a post shared to Twitter and Instagram this week, it feels that video is currently driving the majority of the buzz and engagement online.