two small square painting of bright pink and turquoise stripes by artist Alexandra Squire

Not also prolonged ago, artists did not have to fret about points like their makes. But in an progressively competitive sector, and the noisy on line area, we will do improved when we know wherever we match.

A brand name is not a symbol.

Let’s be clear. A brand is not a symbol. A emblem is only the visual expression of a model.

Branding specialist Re Perez states, “A model is a wished-for notion.”

Your artwork is made in the studio. Your brand is produced in the thoughts. Not your mind, but in the minds of some others. Your brand name exists in the minds of viewers, buyers, collectors, and gallerists.

Previously mentioned all, realizing your manufacturer (how you want to be perceived in the eyes of others), allows you make conclusions. If prospects aren’t aligned with your brand name, you say No.

Branding can make you unforgettable, which hence sales opportunities to a lot more fans. Branding may well also lead to better selling prices and additional reliable product sales.

It also allows you make decisions simply because your selections should align with your manufacturer.

Your art is the basis for your model.

The very first action to starting to be a branded artist is constantly the get the job done. That means it appears to be like like you did it and not like a wide range of kinds by your numerous mentors or instructors.

This is why studio practice need to occur right before anything at all else. You have to make plenty and loads of artwork!

As soon as you have that art, you can assume about how it should be presented in the type of promoting resources: your web-site, web site, business enterprise cards, letterhead, brochures, and so forth.

My guest for this episode of The Art Biz, to talk about her intentional artist brand name, is Alexandra Squire.

Alexandra was apparent from the get-go about what she required her organization and occupation to seem like. She hired professionals to assistance her pull alongside one another a branded identity to present her operate to the planet. And it was often primarily based on the get the job done. Her potent function backed up the attractive packaging.

Alexandra and I communicate about her decisions, marketing, and how she finds time for her painting and small business even though raising a few young women.